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There's been a change in the way people buy print. Businesses have become aware that the role of the Print Broker is to serve their customers. The Print Broker is not tied to one printer. Many companies realize that the key is to buy "SMARTER." This is particularly true of smaller clients who don't have the staff to search for the most economical method to meet their print needs. The flexibility of a Print Broker is a considerable asset. When a Print Broker is buying components of a print job on behalf of a client, the broker will take the job to the printer who will provide the best quality and the best price. Often that means circumventing the commercial printer and going directly to a Trade Printer.
Commercial printers often have high overheads while Trade Printers work with lower margins. Very often a printer may not be equipped to do every aspect of a job, such as: the film output, purchase of paper, bindery, etc. Subcontracting these components often adds mark-ups to the final cost. The Print Broker will manage every aspect of the job for your company. We act on behalf of your company to keep margins low. This is another strength of the Print Broker. The role of the Print Broker becomes increasingly prominent as buyers look for "SMARTER" ways to undertake their print projects.
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